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The Toyota Effect: Unlikely Winners and Losers

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Ralph Knotts
Sep 29, 2017 10:43
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The automaker's global recall is affecting other businesses, whether negatively or positively.

Either way, this recall of over 9 million cars, including the 437,000 Prius and Lexus models that were just added the list, is creating a chain reaction.

Consider all the Toyota dealerships that will have a worse 2010 than expected -- and it's not like 2010 was necessarily looking great for auto dealerships anyway.

It was so nice that a lot of people walked to work--at least the Toyota owners"), these dealerships are the businesses most obviously and directly affected.

Of course, they may feel the effect way beyond 2010.

Before January 21, the buzz around Toyota's brand was 81 percent, according to the marketing agency Zeta Interactive , and now it's 70 percent, behind several competitors: Kia, GMC, Chevrolet and Subaru.

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Ralph Knotts
Sep 29, 2017 10:43
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