When creating content for your website, search engine optimization is an important tool to increase traffic to the site with modest effort and little to no extra cost, as your own time is needed.
These keywords are those that are found most often in search engine results.
Proper page organization and inclusion of keywords help drive your website higher in search engine rankings and helps customers find your company online.
This practice locates exact keywords and phrases that people search for the most when trying to locate specific information.
Words should be selected based on validity, volume, uniqueness, competition and how easily back links can have terms included.
You can hire an SEO specialist to help determine a proper keyword list and page breakdown (themes).