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Make Customer Testimonials Meaningful

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Brian Williams
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Image credit: Hero Images | Getty Images

Using customer testimonials in your advertising, marketing materials and on your website is a common practice.

If your customers are saying great things about your business, then why not publicize those positive testimonials for the world to see?

Not so fast: There are two main problems with customer testimonials--overuse and legitimacy.

Furthermore, prospective customers don't always trust the truthfulness of testimonials.

Prospective customers need to believe the testimonials you provide are real.

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Brian Williams
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