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Drive Media Interest at a Trade Show

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Jarvis Lett
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However, the limited resources of most small businesses mean you have to extract the most from each appearance as possible.

Susan McPherson, vice president of global trade show services at PR Newswire, shares her tips for leveraging your participation in a trade show.

Entrepreneur.com: What tools and resources should a small business use to plan for a trade show?

Susan McPherson: Trade shows begin booking exhibitors at least six months in advance.

These might include media lists, a website for posting exhibitors' news before, during and even after the show, and special packages and pricing with service providers.

You should also consider asking the trade show management about their PR plans.

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Jarvis Lett
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