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But Wait, There's More

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Richard Baty
Sep 30, 2017 09:01
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When Paul Bischoff started giving away teddy bears during the holidays as a gift with purchase, he never dreamed it would spark a collection craze with customers.

Twelve years later, people return to his Earth Treasures jewelry store in Eatontown, New Jersey, each year to get a bear, moose, snowman or other plush toy-sometimes shelling out hundreds more on purchases to get the next larger size.

"[The promotion] brings customers into the store.

It makes them smile, and they even spend more to get a bigger free gift," says Bischoff, 54.

The plush promos start with a $100 purchase and grow bigger at the $300, $700, $1,000 and $1,500 spending levels.

Claire Rosenzweig, president of the Promotion Marketing Association of America, says gift-with-purchase offerings can drive sales, build your brand and make customers feel good about shopping in your store.

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Richard Baty
Sep 30, 2017 09:01
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