Loyalty programs are one of the best ways to reward customers for their patronage and acknowledge frequency.
For example, Worldwide Gift & Loyalty in Oxnard, California, offers a program based on smart cards that enables small and midsized businesses to issue and redeem electronic gift and loyalty cards, with programs tailored to an individual merchant's needs.
Articles and press releases about your business submitted to magazines, newspapers, business journals, chambers of commerce and so on can be great ways to broaden your exposure.
Networking through leads groups, local chambers of commerce, Rotary clubs and so on help promote your business in your local community.
Event sponsorship can get your business's name in front of your local community and enhance your reputation as a concerned and caring neighbor.
If you employ these marketing efforts and determine that your business still needs the boost of paid advertising, consider the following steps to plan your campaign: