Q: For more than 35 years, my family has operated a funeral home.
We offer various services besides at-need funerals such as life insurance, estate planning, referrals for grief counseling.
A: One of the best ways to let people know who you are, what you do and how you can help them-before they need you-is to position yourself as an expert in the wide variety of subjects that are related to your business.
Are baby boomers arranging unusual funeral services that are more "celebrations" than they are sad occasions?
To target new families, contact your local welcome wagon or a similar service that welcomes people into the community.
If you're willing to do the work yourself, you can get a list of all recent real estate transactions from your county recorder's office.