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How to Create a Compelling Call to Action

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Nicholas Patton
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If your content doesn't include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place.

Simply put, a call to action tells your readers to do exactly what you'd like them to.

Instead of ending your piece with "Those interested in learning more can click here to buy this eBook," it's better to say something like "Click here to buy this eBook and become a master oil changer!"

Unlike the first instance, the second instance speaks directly to the reader as if they're a personal friend.

And in the end, this personable experience takes readers beyond a basic pitch and creates an engaging and compelling reason for them to buy.

Most people on the Internet are busy doing things like checking their email, surfing websites, and participating in social networks – all at the same time, so chances are that they won't want to spend the time trying to figure out how to actually take advantage of your offer after they have read about it.

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Nicholas Patton
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Zupyak is a free content platform for publishing and discovering stories, software and startups.