Chances are, they’re probably not your go-to list of people to trust.
This lack of trust has been built up over the years, ever since advertisers and marketing departments began dutifully coming up with fictional stories about their products and creating characters to give their products the edge.
The results aren’t really that surprising:
“...we found that only a small percentage of consumers trust advertisers and the media.”
So, Why Do Marketers Lie?
Creating narratives around products to encourage people to buy is not a new concept.