In 2011, a cartoon zoomed around the internet depicting the organizational setups of various tech companies.
Amazon was a typical top-down setup, with someone in charge and people working for that person, then people working for them, etc.
Apple, meanwhile, was depicted with everyone in a circle effectively all answering to the CEO.
Then there was Microsoft, where the cartoon depicted different teams, but each holding guns pointed at one another.
For those who knew Microsoft's cutthroat culture, both internally and to the outside world, it rung very true.
When Satya Nadella was tapped to lead Microsoft in 2014, he decided the company needed a different approach.