logo
logo

21Buttons, a social-commerce app dedicated to fashion, closes $10M Series A

avatar
Steven Cusick
img

21Buttons, a social-commerce app that lets fashion influencers share their wardrobe, has closed $10 million in Series A funding.

The round is co-led by Kibo Ventures, and JME VC, and existing investors Samaipata Ventures, Breega Capital, 360 Capital Partners, Banc Sabadell Venture Capital, Sputnik, and Mediaset.

The Barcelona-based startup says the new capital will be used grow its user base in the U.K., where it recently launched in addition to Spain and Italy, and for further international expansion.

Founded in in 2015 by Marc Soler and Jaime Farres — former consultants at Mckinsey (surprise, surprise!)

— the 21Buttons app resembles something akin to Instagram and Pinterest combined but designed for social-commerce from the get-go rather than adding a buy button much later.

It lets you create a profile and then photograph or bookmark items of clothing that you own or intend on purchasing and share them with friends and followers.

collect
0
avatar
Steven Cusick
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.