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Wall Street doesn't understand Ferrari's business

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Clifford Ketcham
Oct 05, 2017 14:18
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Morgan Stanley analyst Adam Jonas thinks Ferrari needs to go electric to survive.

Morgan Stanley auto analyst Adam Jonas is to be commended for pushing an investment thesis on the future of mobility so out-there that's it's difficult for the rest of Wall Street to keep up.

While a Ferrari may be designed for performance on a test track or in the Chianti hills, some folks like to go for a leisurely spin around Belgravia, Madrid, Munich, Shanghai, Hong Kong ... Los Angeles ... even Mountain View or San Francisco.

This is worth considering, if only as an object lesson in how investment-bank analysts have a confused understanding of why Ferrari even exists.

Afterall, Ferrari has surged mightily since its 2015 IPO.

That's the way it has always been, since Enzo Ferrari, a former race-car driver, decided to create something called the Scuderia Ferrari — a race-car-making shop.

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Clifford Ketcham
Oct 05, 2017 14:18
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