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Future of Tech and Media: Waging a War for People’s Time

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Daniel Patel
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Alphabet Inc., Facebook Inc., Amazon.com Inc., Apple Inc. and others are hunting for new areas of growth—often on each other’s turf—as they enjoy soaring revenues and stock prices.

They are poised to bump into each other across the board, in online sports viewing, movies, news and even podcasting.

Up for grabs is an extra $300 billion a year in revenues that Activate projects will flow into the $1.7 trillion global consumer media and internet market by 2021, through growing internet-access fees, ads and paid content.

Mr. Wolf’s outlook estimates people spend 12 hours a day on average consuming tech and media, including moments when they are multitasking.

“Everybody’s trying to get into everybody else’s space because what they’re really fighting for is somebody’ else’s time,” said Mr. Wolf, a former Yahoo Inc. board member, in an interview before his presentation.

Between Amazon’s Alexa, Alphabet’s Google Assistant and Apple’s Siri, the internet giants are rushing to make more advanced products that could prove crucial to controlling consumers’ searches, their homes and habits, and even how they buy products.

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Daniel Patel
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