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Survey: 37% of online retailers started holiday preparations earlier this year

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Charles Houston
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As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year.

The e-commerce software provider surveyed more than 1,000 of its clients, primarily B2C retailers with annual earnings from less than $50,000 to more than $1 million.

According to the findings, 37.5 percent of the survey participants said they began planning anywhere from one to four months earlier in 2017 compared to their holiday 2016 preparations.

Fifty-four percent reported no change at all to their holiday planning schedule, apparently satisfied with their timing last year.

Overall, online retailers are feeling good about their preparations, with 88 percent expecting an increase in holiday revenue.

Forty percent of the survey respondents are forecasting a more than 25 percent increase in holiday sales over last year’s earnings.

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Charles Houston
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