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More examples of "Growth Equations"

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Angel Collins
Oct 30, 2017 10:08
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I recently read "Hacking Growth" and found the concept of "Growth Equations" very interesting, so I'm looking for more examples and writing about this.

I'm particularly interested to see examples of growth equations applied to different business models, and discuss how granular it is helpful to go.

For example, for a direct-to-consumer ecommerce brand, it could be as simple to say: ( Sales Units) x (Average unit value) = Sales Revenue.

But that's not very insightful or actionable.

So perhaps it's more helpful to look at something that better helps understand how to move the lever for the business, such as: ((Sales Units) x (Av.

Value)) - (CAC) = Gross Profitability?

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Angel Collins
Oct 30, 2017 10:08
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