Times Internet rolled out a new product 'Custom Profiles' to re-engage its audience and leverage content network, Colombia Audience Network's (CAN) reach.
Custom Profiles allows marketers to re-engage their users via content, native and video advertising and drive high ROI and impact.
Custom Profiles can be leveraged across leading Indian media properties in news, lifestyle, business, sports, music, video, and more.
Gulshan Verma, chief revenue officer, Times Internet said: “We have piloted Custom Profiles and early results from our clients have been promising.
Some clients have been able to re-engage 30% of their customers on our network, while seeing an increase in transactions of up to 300%.
Custom Profiles is helping marketers drive better results in a brand safe trusted environment."