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How do you create award-winning work? Be ruthless

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Jerry Turk
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And let’s not forget that an awards occasion makes a great morale-boosting team night out.

At Earnest we’ve been fortunate enough to win a range of awards over the years, and we’ve discovered some techniques that guarantee success.

So here are a few (retrospective) tips based on what’s worked for us.

Our mantra at Earnest is to ‘chase out the humdrum in B2B marketing’.

But there’s another critical aspect that’s too often forgotten, which is about pragmatic reality: what is genuinely possible for the client in question.

We therefore follow the MAYA design principle (Most Advanced Yet Acceptable) when coming up with creative and tactical ideas: what does success look like for the client?

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Jerry Turk
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