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Report: What Marketers Need to Know About the ‘State of Video Marketing’

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Robert Drummond
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These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool.

After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite.

And a great starting point is to get the lay of the current video marketing land and emerging trends.

Thankfully, Demand Metric and Vidyard recently published the 2017 Video Content Marketing Benchmark Study, featuring data and insights collected from marketers at B2B or mixed B2B/B2C companies—all of which reported revenue growth in the previous fiscal year, as well as using video to some degree.

But what’s more, the average number of videos being produced annually jumped from around 29 in 2016 to 38 in 2017.

Of course, smaller companies are producing less video than big companies, but the gap is narrowing.

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Robert Drummond
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