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Niche or reach: the power of influencer marketing

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Shane Higgins
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by Bijal Shah, corporate marketing director, Digital Remedy

Marketing isn’t just for the big dogs anymore.

The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over direct mail, and influencers overpowering celebrity endorsements.

Every business, no matter how big or small, now has the tools to effectively market without any spend or size restrictions in sight.

However, this accessibility has lead to a saturated market, especially when it comes to influencers.

So it’s no surprise that most marketers are now left wondering, ‘Is influencer marketing worth it?’

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Shane Higgins
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