Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part.
If your content marketing strategy includes guest blogging, you’ll set your efforts up for success if you (or your writer) understand how to be a good guest.
Following your host’s lead is the key to being a good guest at someone’s home, and the same applies to guest blogging.
Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand.
It gets your content in front of fresh eyes, secures quality backlinks from authoritative domains, and increases your social-sharing opportunities.
If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts.