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US-based investment firm The Stagwell Group acquires UK agency Forward3D

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John Dumlao
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The Stagwell Group announced the acquisition of London-based digital marketing agency Forward3D.

Stagwell Group, a digital marketing and investment firm founded by former Clinton adviser and strategist Mark Penn, has a mission to reinvent the traditional advertising agency holding company model by focusing on digital-first marketing services.

The London firm has 12 offices and 300 employees worldwide.

According to the Wall Street Journal, this marks Stagwell’s 16th transaction since its 2015 launch, where it raised an initial $250m in funding, including from former boss at Microsoft Steve Ballmer.

Results International helped to broker the deal.

Director Mark Williams at Results had this to say about the acquisition: “Digital marketing, and performance marketing in particular, continues to grow at pace, with M being driven by the need for international scale as the world’s largest global brands demand a truly international service.

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John Dumlao
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