China is one of Apple's biggest markets, but it seems the iPhone 8 and 8 Plus aren't doing too well.
As the launch of Apple's anniversary phone looms, Chinese e-commerce sites are offering discounts on the iPhone 8 and 8 Plus in hopes of spurring sales, South China Morning Post reports.
The cheapest 64GB iPhone 8 model, which is priced at 5,888 yuan (about $885, £670 or AU$1,155) on Apple's official site in China, will cost 4,788 yuan (about $720, £545 or AU$940) after the discount on Suning.com, putting it at nearly 20 percent lower than Apple's official price.
How the move will play out remains to be seen.
The iPhone has been losing its lustre in China, where Apple has been overtaken by local brands such as Huawei, Oppo and Vivo.
The company is doing what it can to become more involved in the world's biggest phone market though, appointing its first managing director in the People's Republic to care for the region.