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Zynga pays $100 million for Peak Games’ casual card game studio

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Angela Skipper
Nov 07, 2017 13:05
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The move is one of the biggest acquisitions Zynga has made under Frank Gibeau, who became CEO in March 2016.

It’s also a big validation for Peak Games’ strategy of focusing on casual card games that are popular worldwide, like spades and gin rummy.

Zynga will get Peak’s card games such as Spades Plus, Gin Rummy Plus, and Okey.

The latter is based on a popular Middle Eastern board game.

The deal is a big one for Zynga, which previously paid $527 million when it acquired NaturalMotion, a studio that made games such as CSR Racing and Dawn of Titans.

In an interview, Gibeau said acquisition is one of a few ways that Zynga is trying to increase its overall revenues.

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Angela Skipper
Nov 07, 2017 13:05
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