Roland Emmerich, the German filmmaker and producer behind blockbusters like “Independence Day” and “The Day After Tomorrow” and his friend and fellow Hollywood colleague Marco Weber have launched a virtual reality enterprise together.
But while it’s become something of a fad for filmmakers to pursue VR-related movie projects or to talk about how transformative the technology may be for the industry, the new company Roland and Marco have started — VRenetic, a play on the word “frenetic” — has nothing to do with moviemaking.
Nor does the first product they’re releasing, called VResh.
It’s basically a VR-based livestreaming app that has a social component — “kind of like Facetime,” says Weber, the company’s co-founder and CEO, “but in VR.”
“It’s an application where people can connect with each other and livestream in virtual reality without any latency and in pretty high quality,” says Weber, a German producer, director and writer whose credits include producing along with Emmerich 1997’s “The Thirteenth Floor” starring Vincent D’Onofrio.
You can connect with friends, and you can follow friends, so it has a very unique social media component to it.