HTC has officially unveiled a standalone virtual reality headset called the Vive Focus.
The all-in-one gadget does not need to be connected to a computer or use a phone's screen to show images.
The move comes a month after Facebook's Oculus division unveiled plans for its own untethered headset.
At the same time, HTC announced it had stopped working with Google to produce a standalone headset based on the search giant's Daydream technology.
Lenovo is still working with Google on a headset.
The Vive Focus has an AMOLED screen and uses internal sensors to work out where a person is looking.