YouTube has announced a clampdown on disturbing and inappropriate children’s videos, following accusations that the site enabled “infrastructural violence” through the long-run effects of its content recommendation system.
The new policy, announced on Thursday evening, will see age restrictions apply on content featuring “inappropriate use of family entertainment characters” like unofficial videos depicting Peppa Pig “basically tortured” at the dentist.
The company already had a policy that rendered such videos ineligible for advertising revenue, in the hope that doing would reduce the motivation to create them in the first place.
“We’re in the process of implementing a new policy that age restricts this content in the YouTube main app when flagged.
The YouTube team is made up of parents who are committed to improving our apps and getting this right.”
Age-restricted videos can’t be seen by users who aren’t logged in, or by those who have entered their age as below 18 on both the site and the app.