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Firefox challenges Apple with 4K-friendly video tech

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Bill Davis
Nov 28, 2017 17:20
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When Apple introduced iOS 11 in September, it boasted how new compression technology called HEVC shrinks your video files about 40 percent.

The latest Firefox test version, called Nightly, debuts compression technology called AV1 that Mozilla said makes video files 25 percent to 35 percent smaller than those compressed with HEVC and another alternative, Google's VP9.

We're streaming more and more video to our phones, and better compression means video looks better on congested networks.

And better compression makes 4K video, with four times the pixels as traditional 1080p video, more practical.

Both were developed by a consortium of heavy hitters like the Sony, Samsung, Qualcomm, Philips, Panasonic and the Fraunhofer Institute.

HEVC has been ready for years, but Apple's embrace brings it to the millions of us who use iPhones.

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Bill Davis
Nov 28, 2017 17:20
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