With the second series of The Grand Tour starting next week, Amazon is obviously in marketing overdrive to try and get people to subscribe to Prime and watch.
Part of its plan involves a competition, asking students to develop a Grand Tour-based skill for Alexa - with a trip to New York at stake.
The first part of said competition asks people to pitch their ideas for an Alexa skill.
The idea is that it should enhance the Grand Tour experience, and be interesting enough for viewers to use on a regular basis.
The Grand Tour being The Grand Tour, judges aren't necessarily looking for something that's just useful.
According to Amazon the skills will be judged on fun and functionality, engagement, innovation, and feasibility.