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Amazon flips switch on Aussie online store in a bid to grab some Christmas coin

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James Lamb
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Aussies who’ve been spending the last week refreshing the amazon.com.au site in expectation of doing a spot of shopping with the ecommerce giant finally got to see the store in all its glory on Monday.

Up to now, Amazon’s local store only offered a tiny selection of items, mainly its Kindle ebook readers and audiobooks.

There’d been much speculation Down Under recently about when Amazon would get around to launching a full-fledged online store, as the company had already confirmed its intention while failing to offer a specific rollout date.

But with the holiday season now in full swing and December 25 fast approaching, it’s finally flipped the switch in a bid to grab some of that all-important Christmas coin.

While Amazon’s all-new Australian store includes electronics, clothing, toys, games, and more, it doesn’t yet offer the range or quantity of its online stores in, say, the U.S. and U.K. There’s nothing like AmazonFresh food delivery either, and Prime shipping isn’t coming until the middle of next year.

In the meantime, Amazon Australia is offering free shipping on orders over AU$49.

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James Lamb
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