Subway announced today it will consolidate its entire U.S. and Canadian (North American) media and creative business with Dentsu Aegis Network after a review launched in July.
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Beginning in early 2018, the Franchise at Dentsu Aegis Network North America—which includes Carat New York, mcgarrybowen New York, Carat Canada and DentsuBos—will be responsible for the fast-food chain’s strategy across all channels.
“We selected Dentsu Aegis because it is a data-driven organization with the resources, strategic vision and creativity needed to drive consistent value for our customers and our franchisees across all channels.”
It appears that Carat will handle Subway’s media planning and buying across North America and mcgarrybowen will be responsible for creative.
A mcgarrybowen spokesperson deferred comment to Dentsu and Carat did not return a press query.