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Conversations, not chat bots

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Keith Brewton
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As voice activated technology and behaviours move from the emerging to ubiquitous, conversations will be everywhere.

These conversations will be seamless, connected, and most importantly, expected by customers.

We’ll just expect to have asynchronous conversations with businesses on our terms, in real time.

Conversation-first experiences will deliver far more personal and connected moments and will only lead to better business results.

Commerce now lives in the air around us, thanks to developments in the likes of Amazon Echo, Microsoft Bot Framework, LiveEngage and Jacada.

Brands are starting to enter this brave new world but it’s still in the form of a rudimentary chat bot.

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Keith Brewton
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