For the second year in a row, Twitter and Emaar Properties have partnered to livestream Dubai’s New Year’s Eve festivities to Twitter users around the world.
The show will broadcast from downtown Dubai beginning at 11:30 p.m. GST/2:30 p.m. EST Dec. 31.
Users will be able to watch the livestream even if they’re not logged into Twitter, and a timeline of related tweets will appear alongside the stream.
In addition, Emaar will launch a Twitter direct message feature associated with the event.
A Twitter blog post explained: “Once people send a DM via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what’s happening around the festivities.”
The blog post continued: “The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations to frequently asked questions for those heading to the viewing locations in downtown Dubai on New Year’s Eve.”