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The 6 Best Bidding Strategies for Google Keywords

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George Mitchell
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Fortunately, Google's tools make it far less of a crapshoot when you first launch a new campaign or ad group.

Manual bids are the best way to understand firsthand how your dollars are working (or not working) for you.

Start with fundamentals -- numbers that you can personally see, respond to and adjust.

You'll need to be getting at least 50 conversions a month (at the campaign level) before you start using automated bidding.

Google Display Network (GDN) campaigns can be a bit complicated.

For now, let's focus on Search.

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George Mitchell
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