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German football league Bundesliga puts fans loyalty to test in latest campaign

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Robbie Kromer
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Bundesliga in its latest film organised a 'loyalty test' for the fans of various teams in the German football league.

The online film, created by the Belgian advertising agency Duval Guillaume, showcases two fake football agents separately inviting three die-hard fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach.

They asked them to change their favourite teams and lured them with money and cars.

However, all the three fans denied on the ground that football is about character and passion and not money.

Also, changing their loyalty would mean changing their identity.

As the fans walked out, they were greeted and cheered by other fans of their clubs thus asserting that true fans are not for sale.

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Robbie Kromer
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