Huawei’s President Ren Zhengfei recently disclosed that the company shipped 153 million smartphones in 2017 which is a 10% rise from 2016’s figure.
This year, Huawei is seeking to increase its shipments and it appears that its strategy will be to concentrate on the low-budget market.
Mr. Zhengfei said at an internal meeting that the global market will be better tapped if the company focusses on low-end smartphones.
“It is important to use low-priced products to defend our high-end smartphone market to make more profits.
Low-end smartphones meet the needs of the general public, accounting for 95 percent of the total consumers in the world,”
In order to create a balance, Mr. Zhengfei believes that the low-end products will defend its high-end smartphones and more profit will be accrued.