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Meat and Livestock Australia marketer discusses its satirical musical ad to promote lamb

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William Hanselman
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Meat and Livestock Australia (MLA) has launched Lamb Side Story, a satirical musical ad which marks the latest instalment in the brand’s ongoing We Love Our Lamb campaign.

The ad is a spoof of West Side Story’s iconic battle scene with the rival gangs made up of stereotypes from the left and right of Australian politics.

The ad sees the rivals forget their differences to come together over a lamb barbeque.

What we are saying is that regardless of race, colour, sexual orientation, age, ability or political learning, as the ad content shows, all ideas can come together over a lamb meal.

And one of things that is good about living in Australia is that we have the freedom to express our opinions and point of view.”

The ad also builds on MLA’s longstanding You Never Lamb Alone platform to promote messages of community and inclusion.

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William Hanselman
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