Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream.
But it’s now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected.
And while retailers and grocers don’t need to start panicking, one industry analyst says you should be paying attention to how Amazon Go is likely to change consumer expectations.
To buy something from the store, you need to download the Amazon Go app, which is available on both iOS and Android, and have an Amazon account.
Once you get to the store, just open the app to enter and you’re good to go—seriously.
The Amazon Go store uses a series of cameras and an algorithm to track every item you pick up from the shelves (and eventually walk out with) and charge you for it.