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Bring it on Bud Light: a promotional perfect storm awaits in Philadelphia

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Jose Breland
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Unless you’ve been in Narnia, you surely know that the Super Bowl is around the corner, with a rematch of the 2004 season edition featuring the New England Patriots and Philadelphia Eagles.

As AgileCat has lived in the heart of Philly for 17 years, you can bet that this agency – along with the many millions in the region - is completely on fire at the thought of finally winning a Super Bowl [ FlyEaglesFly!

I couldn’t think of a more promotional perfect storm than Bud Light doing this, and whatever the cost is to fulfill this sudsy fantasy, they’ll surely benefit 10x fold with impressions and awareness – if they play their cards right.

So confident am I that Bud Light should reconsider making that sizeable investment in Super Bowl spots and throw those greenbacks at Philadelphia (after they win, of course).

Early estimations are that over two million people would attend such a parade (trust me, the crowd size wouldn’t be dented by cold weather or snow).

The Eagles were formed in 1933 and through they won a “Championship” in 1960, it wasn’t a Super Bowl.

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Jose Breland
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