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Tom Goodwin: What matters in retail in 2018

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Walter Winkel
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Voice is a perfectly nice niche UI, a sort of new right mouse click, that I believe will end up full circle having essentially no true effect on marketing and brands whatsoever.

Blockchain won’t change our industry because it’s solves a problem inelegantly that we can solve in better more simple ways, but that most people don’t want to.

From Amazon to Argos, to Iceland to Ulta, we see the continued rise of stores that make shopping a surgically fast experience.

A previously male version of shopping, the caveman like hunting down things that are unmemorable and easy.

We’ve had online and offline and through the line and omnichannel, and now finally retail executives understand what every single normal human being has known for years: It’s just buying stuff how we want to.

Consumer journeys now straddle these made up lines so much, we need to abandon any idea that it’s about our processes, logistics supply chain and cost centers, and instead work around people.

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Walter Winkel
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