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Marketing heavyweights urge a clean-up of digital advertising

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Joan Zappulla
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The issue of transparency continues to be a hot topic and even Facebook is ushering in more transparency by changing its sponsored formats.

A study from the World Federation of Advertisers (WFA) found that nearly 90% of advertisers are reviewing their programmatic advertising contracts as they look for more transparency.

And what more can marketers be doing to make the industry transparent and safe for every participant in the supply chain?

The Drum, in partnership with Iotec, have decided a radical change needs to happen, and fast.

It is why it is launching a panel event to an audience of senior brand marketers at an exclusive venue in London, to discuss these issues at length and find out what it will take to rebalance the whole ecosystem.

Hosted in Soho on 15 February, ‘Ethical Adtech: Does adtech have a heart?’ will reveal how marketers can tackle issues around viewability and brand safety – all the while sharing their own experiences of encountering challenges with transparency.

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Joan Zappulla
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