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Ad of the Day: Renault's adorable postman and puppy animations promote its electric vehicles

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Everett Toliver
Feb 08, 2018 13:50
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A budding romance between a postal carrier and one of his delivery patrons is thwarted by a pesky, protective dog, until his delivery vehicle goes electric.

That’s the concept behind a short animated advert by Renault promoting its electric autos, timed for Valentine’s Day.

In its first animated movie, developed with the Publicis Loft, Renault centered the action around love and the silence of electric vehicles.

‘The Postman’ tells the romantic and comical story of a postman, Lars, and his troublesome pursuit to get closer to his crush.

When Lars meets a girl, Karen, on his daily postal round, he instantly falls for her.

His puttering, noisy vehicle keeps disturbing her small-but-vicious dog, who blocks him from getting anywhere near the woman.

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Everett Toliver
Feb 08, 2018 13:50
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