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Facebook is creating a news section in Watch to feature breaking news

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Edmond Garcia
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Facebook is going to create a new news section in its video streaming platform Facebook Watch to feature breaking news stories.

The move, which Campbell Brown, the company’s year-old head of news partnerships, announced onstage at the Code Media conference in Huntington Beach, is part of a broader evolution of Facebook’s news strategy.

As my colleague Josh Constine wrote when Facebook first launched the product:

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent.

The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps.

Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them.

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Edmond Garcia
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