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Personal vs. Corporate Branding: Is It Me or We?

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Robert Woodward
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Are you looking for a new job?”

“I just like to keep tabs on what’s happening in the marketplace.”

That was 15 years ago.

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands.

Eight years ago, Christian Crumlish, then director of consumer experience at AOL, outlined the concerns of the employer – they don’t want to make star employees visible and expose them to poaching from competitors, and they are concerned those star employees will outshine the corporate brand.

And employers still worried their employees will take off for greener pastures should turn their focus to the positives.

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Robert Woodward
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