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Samsung’s Galaxy S9 Oscars ad has Issa Rae telling you to make something awkward

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Jimmy Richmond

Samsung just released its new Oscars-themed ad for the recently announced Galaxy S9 and S9 Plus phones.

The ad was directed by Dee Rees, who teamed up with her DP from Mudbound, Rachel Morrison.

The 60-second spot begins with two women deciding they want to make something using the phones, but they’re not sure where to start.

A bunch of celebrities and influencers jump in to answer that question, often drawing from their own bodies of creative work.

Actress and director Issa Rae, for instance, says, “Make something awkward,” referencing her YouTube web series The Misadventures of an Awkward Black Girl, which became the inspiration for her HBO series Insecure.

Constance Wu, star of the upcoming Crazy Rich Asians film and Fresh Off the Boat, advises them to “make a new way in,” as she opens a new door, presumably to an exclusive event.

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Jimmy Richmond
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