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Watch how Levi’s is using laser technology to make your next pair of jeans

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Michael Ambriz
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While plenty of people are quick to trash a pair of jeans at the first sight of a bit of wear and tear, lots of fashionistas are after exactly that look and therefore more than happy to hand over cold hard cash for such “damaged” goods.

To create its own brand of so-called “distressed” jeans, Levi Strauss has for years been using “thousands of chemical formulations” and various manual techniques to achieve a myriad of designs.

But those days are coming to an end.

The company says it’s developed a new operating model using lasers that “ushers denim finishing into the digital era.”

The system, called Project F.L.X.

(future-led execution), reduces the number of steps needed to achieve the worn look from twenty to just three, and takes a fraction of the time used by its traditional methods.

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Michael Ambriz
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