Up until recently, car tires were designed with the performance characteristics of an internal combustion engine in mind.
The introduction of electric cars with insanely high and insanely instant torque figures is causing dramatically increased tire wear, and Goodyear figured that if it can make a living tire filled with moss, then it can lick this problem.
Enter the EfficientGrip Performance with Electric Drive Technology concept tire, introduced at this week's Geneva Motor Show.
This is the first car tire to be designed from the ground up (puns, right?)
To create the design parameters for this specialized bit of rubber, Goodyear listened to EV manufacturers to find out how best to optimize.
"The combination of increasing regulations to reduce emissions, the desire to reduce dependence on fossil fuels, and rapid gains in battery technology is creating an ideal environment for electric vehicles," said Chris Delaney, president of Goodyear Europe, Middle East and Africa.