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Content marketers are always looking for ways to increase brand awareness and engagement.
With an ever-changing landscape, however, what worked a year ago won't necessarily work now.
Related: 5 Tips for Creating Quality Video Content Even If You're Clueless How to Begin
"Large volume spam campaigns are falling away from productivity," Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success.