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How to Create Socially Aware Video Content Without Coming Across as Fake

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David Carter
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Image credit: ridvan_celik | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Content marketers are always looking for ways to increase brand awareness and engagement.

With an ever-changing landscape, however, what worked a year ago won't necessarily work now.

Related: 5 Tips for Creating Quality Video Content Even If You're Clueless How to Begin

"Large volume spam campaigns are falling away from productivity," Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success.

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David Carter
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