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Volvo’s car subscription service is even more popular than expected

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Manuel Scarborough
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Volvo’s subscription based car service is off to a surprisingly positive start, the automaker has announced today at the New York International Auto Show 2018.

Care by Volvo debuted at the end of last year, offering the automaker’s newest 2019 XC40 crossover for a set monthly fee – covering everything from insurance through to servicing and incidental fees.

So, for $600 per month, you could have a decent-spec XC40 on your drive and not have to worry about paying extra for regular servicing, calling around insurance brokers, or even covering typical out-of-pocket expenses like windshield wiper blade replacements.

Volvo’s argument was that, like a smartphone contract, Care by Volvo took the headache out of owning a car, all for a fixed fee.

With regular lease and outright purchase deals still on the table, though, it was coy on just how much it might sway the market as a whole.

Volvo is yet to announce sales figures for the 2019 XC40, but the automaker is giving an update on Care by Volvo’s appeal.

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Manuel Scarborough
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