More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed.
How much marketers should invest in B2B mobile video in 2018 depends on the nature of their business, but—as eMarketer suggests—they should highly consider allocating more dollars or risk losing share-of-voice to competitors.
While that idea might sound scary to some B2B players who like to check familiar marketing boxes, there are great opportunities in mobile video thanks to the possibility of intimate engagement within the hand-held medium.
Here are four tips for B2B marketers looking to win in video.
You don’t need a full production crew to capture footage—a single smartphone and a couple creatives or a small team equipped with a drone and a GoPro will do.
B2B brands should experiment with creating snackable, three-to-10 second clips, which are becoming the norm as audiences’ attention spans have shrunk in tandem with the rise of smartphones.