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Informed delivery and the omnichannel future of the United States Post Office

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Calvin Zohn
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You probably immediately said “Amazon,” which is a good answer, but this is a trick question.

“The Internet has taken away some business with the presentment and payment of bills,” says Jim Cochrane, the USPS’ Chief Customer and Marketing Officer, speaking with WHOSAY President Rob Gregory during an event at the ANA Masters of Marketing.

“But shipping is up by double digits over the last five years and we’re the largest ecommerce delivery company in the world.

And on top of that, the USPS’ customer base is a broad group that encompasses literally everyone.

Still, the USPS is embracing innovation, particularly with regard to “informed delivery.”

“Everything that’s going to be in your mailbox will be on your phone in the morning,” explains Cochrane.

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Calvin Zohn
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